Last year, I did a logo design for Not Coming to A Theater Near You, a website devoted to movies off the beaten path. The designer, Rumsey Taylor, who was redoing the look of the entire site, wanted the logo to look like a title card from a film noire feature. What I came up with is based mainly on the title card from “Mr. Arkadin” (1955).

In spite of appearances, I don’t usually use an actual brush in my lettering designs, but in this case I did. The final art is vector-based, but I worked out the construction of the letters with brush and ink. (I’m not skilled enough at brush lettering to do the final art that way.)

The image above is a “treatment” I did to make it look like an actual title card from an old film, sort of a “serving suggestion.” On the wesite, Rumsey chose a simpler approach. The site redesign looks great, and I was happy to see that he’s using Metallophile Sp8 as a webfont (via Typekit).